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bici labs


bici / Italian for bicycle = bee-chee

labs / R+D company that makes awesome bicycle products

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bici labs


bici / Italian for bicycle = bee-chee

labs / R+D company that makes awesome bicycle products

we love bici

The bicycle has been called the noblest invention for good reason.  From Leonardo Da Vinci's first drawings of bicycles in 1493 to the modern high tech models that have followed, bikes have been at the center of how people move and enjoy the world.

We love bicycles.  Frankly, we adore everything about bikes - the history, culture, races, brands, models, people and riding.

We get up in the middle of the night to watch the Tour, Giro, Vuelta and the Classics.  We cheer at the TV for the attacks and bless the worthy with chapeaus. 

Most of all, we live to ride bikes.  It's hard to match the feeling that comes from flying along on two wheels.  So it should be no surprise that we smile every second we ride.

We believe that the world is a better place on a bike.  At times, the world can feel too fast and connected.  On a bike, the world goes at the pace you choose.  It's honest, clean and pure. 

It's this love of bicycles that is at the core of Bici Labs.  Our passion is creating new products that respect the bicycle's storied history while bringing innovation and improvement to the noblest invention.

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we make


awesome bike products 

we make


awesome bike products 

We are a full service lab that develops ideas into market-ready products.  Our services include:

 
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Ideation

Great products start with great ideas.  We specialize in creating ideas that are different, unique and somewhat crazy.  We find opportunities that others don't.

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Product Strategy

So you've got a great idea.  Awesome.  You're 1% of the way there.  Let's take that idea and refine it into a strong strategy to develop a market leader.

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Roadmapping

Products are born, mature and eventually die.  A solid roadmap helps chart the full lifecycle for your product in a way that will maximize profits.

 
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Planning

The devil is in the details.  Extensive planning is needed to ensure that every aspect of a new product is considered and documented.

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Research

Successful products are born from solid research.  There are 6Ws for a new product and research is the key to answering them.

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Development

It's a labor of love developing a new product.  No detail is too small or important.  We obsess over every detail to make truly special products.

 

 
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Design

Design is a competitive advantage.  Done well, it creates something special that customers have to buy.

 

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Branding

A brand is a promise.  What your product will do, your company stands for and what makes you special.  We build brands that connect with customers.

 

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Customer Profiling

Who is the perfect customer for your new product?  How much will they pay? Where do they live? What features really matter to them? Great questions that customer profiling will answer.

 

 

Packaging

Excellent packaging helps your product stand out in crowded markets.  It also can build your brand and communicate with customers.  Packaging today must be sustainable and have as little excess as possible.

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Testing

Get on the bike and test a new product for 10,000 km?  Yes please.  Whether it's in a wind tunnel or on a 3,000' climb, we test extensively to ensure our products perform in the most demanding conditions. 

  

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Product Mgmt

Just creating an awesome new product isn't enough.  Products need to be launched, managed and led through their lifecycle in a manner that maximizes their lifespan.

  

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why


The world is a better place on a bike.

why


The world is a better place on a bike.

We believe that there is a responsibility to improve the bicycle.  

2.5 billion people ride bikes in the world.  That's over ⅓ of the population who ride for fun, sport, exercise, work and transportation.

The modern bicycle really hasn't changed that much since it was introduced in the late 1890's.

R+D spend on bicycles has traditionally been very low when compared to investment rates in other industries.

We think it's time that changed.  There are many amazing ideas for new bicycle products that cyclists deserve to enjoy.

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team


team


Adam Wood

FOUNDER

My love affair with bicycles started as a child.  I instantly connected with the freedom, energy and thrill of speeding along on a bike.  

I grew up riding BMXs and mountain bikes on the North Shore.  I've been very fortunate to have bikes as a central part of my life.

My professional background includes developing a lot of great products for startups and Fortune 500 companies.  

At Bici Labs, I mix my love of bikes with my professional expertise to create new bicycle products.

BIKES

2015 Felt F5X

2014 Bianchi Oltre XR2

2013 Bianchi Oltre XR

1955 Bianchi Sport

1952 Bianchi Selvino  

2011 State Bicycle Blackie fixie 

2011 State Bicycle Chrome fixie

2010 Trek Top Fuel 9.9SSL

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contact


Vancouver
1750 West 3rd Avenue
Vancouver, BC Canada V6J1K4
604.837.2888 

info@bicilabs.com

contact


Vancouver
1750 West 3rd Avenue
Vancouver, BC Canada V6J1K4
604.837.2888 

info@bicilabs.com